vallone
showroom | MILAN DESIGN WEEK
location
MILAN DESIGN WEEK
photographer
HENDRIK STÜWE
year
2025
With a striking debut during Milan Design Week, VALLONE® opens a new chapter – unveiling VALLONE® ATELIER, a curated design universe where bathroom architecture merges seamlessly with collectible design. What emerges is not merely a product line, but a new narrative: a deliberately orchestrated intersection of spatial clarity, sculptural expression, and material authenticity. It is an invitation to experience interiors not just as rooms, but as atmospheres, as statements, as emotional landscapes.
“THE CORE OF NOW” unites the raw energy of nature with the precision of contemporary form. Stainless steel and natural stone engage in a vivid, almost cinematic dialogue: cool vs. warm, smooth vs. organic, precise geometry vs. archaic texture. These contrasts do not oppose one another – they elevate each other. Every element becomes more than an object; it becomes an artifact, a spatial anchor crafted for moments that resonate and endure. Provocative yet calming, disciplined yet fluid, the collection celebrates the tension between opposites and translates it into a new aesthetic clarity.
As an interior architecture studio, we understand that true design emerges from alignment – alignment with people, with materials, with context. Our work begins by listening. We adapt our concepts to the unique needs of each client, translating their vision into a cohesive spatial narrative. As new products evolve, we refine and reshape the design to integrate innovations seamlessly. Hand in hand with our clients, we develop concepts that are not only visually striking but deeply personal, allowing architecture and product to merge into a unified experience.
VALLONE® ATELIER reinforces this philosophy. It resists the mainstream and introduces a new tonality within interior design – one that challenges conventions and crafts objects that tell stories of materiality, presence, and touch. The collection plays with surfaces and silhouettes, reinterprets the familiar, and transforms the perfection of contrast into a new sense of completeness. For us as designers, such collections are more than inspiration: they become catalysts that push us to rethink spaces and expand the boundaries of what interiors can express.
Projects presented at an annual stage like Milan Design Week carry a special significance. They demand uncompromising attention to detail, an elevated sensitivity to atmosphere, and an absolute precision in execution. These assignments are both demanding and exhilarating – a design challenge that tests our craft and energizes our creativity. It is exactly this blend of complexity and inspiration that makes such moments unforgettable.
THE CORE OF NOW is a collection rooted in the essence of presence. Objects that transcend material and transform being into form. They do not simply inhabit a room; they redefine it. They turn space into a stage and product into essence. For us, working with such concepts is not only an artistic endeavor but a process of collaboration, intuition, and refinement. A commitment to conscious design – atmospheric, intentional, and enduring. A celebration of what it means to be present, to perceive, and to shape the now.
Every element in this showroom has been deliberately composed to engage the senses in a subtle yet powerful way. Dark, tactile fabrics create a calm and unobtrusive backdrop, while the distinctive flooring grounds the space with a quiet elegance. Against this restrained canvas, the client’s products take center stage—standing out with clarity, depth, and intention.
The cool touch of natural stone, the gentle reflections on glass, and the precise detailing of aluminum unfold in an atmosphere where nothing competes for attention. Instead, the architecture enhances the objects it frames. This is not just a space; it is an immersive experience that invites design enthusiasts, architects, and visionaries to explore the world of progressive bathroom aesthetics without distraction.
The mood is one of balance and harmony, echoing VALLONE’s commitment to high-end design. Every zone is thoughtfully orchestrated to inspire and to build a deeper emotional connection between visitors and the products that define the space.